Crest // Closing Americas Smile Gap

Client: P&G / Crest
Director: Max Cantor / PXP
Edit: Max Cantor
Producer: Me
Year: 2022

‘Closing America’s Smile Gap’ was a campaign built to shed light on the grave oral health inequities that exist – and help solve them.
Print coverage in The New York Times, and several other publications, with the stills captured as a part of this production.