What’s Gotten into Lindsay? // Superbowl

Client: Planet Fitness
Director: Andreas Nilsson / Biscuit
Edit: Jeff Ferruzzo / Arcade
VFX: Bacon x
Creatives: Erica Roberts & Grant Mason
Head of Production: Tim Legallo
Junior Producer: Me
Year: 2022

The return of Lindsay Lohan. This star-studded campaign aimed to highlight her newfound pursuit of a healthier lifestyle and had everyone wondering... What’s gotten into Lindsay? Aired during Superbowl 56.